Last weekend I took my daughter swimming. It cost £10.00 each to get in, which is pretty good as there is a whole theme park in there. On top of that, you can buy a locker token for £1.50. This token goes in the locker in the changing room and you get it back when you pick your clothes back up. This token will work as many times as you want it to, it keeps coming back every time you open the locker door. Now here’s the sell. Back in the foyer of the complex is a machine that pays you a £0.50 refund for your token and next to that is a vending machine.

So if you visited this site say 6 times a year, you would end up paying £60 for admission and £9 for locker tokens, an upsell of 15%. Some people would take the token home with them which would bring that part of the sale down to £1.50.

To equate this to the casino position, how many patrons walk out at the end of a session with their original cash in their hand? The ATM may have been used, most of these carrying a transaction fee. How about a few drinks and even a meal? This is on top of the projected losses a guest will make. With a stop limit in place, people tend to play to that amount or over, with some left over for the taxi home.

An average game may have a percentage hold, but more likely than not your customer will increase the house edge to close to 100%. Say again? The swimming pool locker token is just the same, they see that as part of the cost of going to the place. If you have brought a limited amount of cash out with you to play at the casino, you are possibly going to play until you have spent the lot on games, drink or food. At any point in the session, the player has the option to take their chips to the cashier.